I work closely with the Smithsonian, brainstorming ideas and designing projects to increase visibility and funds for the Institution. Below are a few of my favorites.

carla rozman smithsonian
carla rozman smithsonian kids

Smithsonian Kids

The Smithsonian wanted to create a magazine for kids that stood out from others on the market, one that was smart, innovative and cool. We designed multiple logo, cover and feature story ideas.

carla rozman smithsonian
carla rozman smithsonian
carla rozman smithsonian
carla rozman smithsonian
carla rozman smithsonian
carla rozman smithsonian
carla rozman smithsonian
carla rozman smithsonian

Smithsonian Journeys

The Smithsonian was launching a magazine that featured a new destination every quarter. We designed various cover concepts and logo treatments to get the ball rolling.


Smithsonian Travel Guides

Travel and cultural guides from Smithsonian Journeys. 

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Smithsonian Magazine

Covers and spreads for Smithsonian magazine.

Smithsonian Magazine cover
David Hockney Feature Spread Smithsonian magazine
carla rozman graphic design magazine smithsonian magazine spread hidden photo lost lincoln

Business Presentations

The Smithsonian makes presentations to their clients and national board; we design them from Word or Powerpoint documents to be more impactful and hold the attention of their audience. Below are examples from a presentation on science.

Smithsonian Media Carla Rozman Graphic Design business presentation design
Smithsonian Media Carla Rozman Graphic Design business presentation design
Smithsonian Media Carla Rozman Graphic Design business presentation design
Smithsonian Media Carla Rozman Graphic Design business presentation design

Smithsonian Magazine for iPad

Each month, the magazine is available on iPad. We program the pages and convert them to be viewed online.

Smithsonian Magazine ipad cover
Smithsonian Magazine ipad table of contents
Smithsonian Magazine ipad
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Smithsonian Science

A new magazine from the Smithsonian on science, to be distributed in India and China.


Smithsonian Enterprises Website

An extensive internal website for Smithsonian Enterprises to train and educate staff.